About Dave...
Dave Archard was born in 1936 in Rochester, New York. His family moved to Ridgewood, New Jersey, a month before Pearl Harbor was attacked. He graduated from the Bergen County school district in 1954 and, after training at Broadcast Coaching Associates in New York City, began his career as staff announcer for WMYB in Myrtle Beach, South Carolina. In the late fifties, he introduced the exciting Top 40 sound to the west coast of Florida from powerful WALT, Tampa, achieving record breaking audience ratings in both Hooper and Pulse surveys. He moved with his growing family to WFUN in Miami where he excelled as a copywriter and production director. Settling in Daytona Beach in the seventies, Archard handled broadcast duties at several stations in the market including sales and operations for number one easy-listening WWLV (FM). Now retired, he resides with his wife in Florida.
(Author note: All the instructors at Broadcast Coaching as well as the DJ school are gone today. WMYB is off the air. WALT is no more. A Christian station with different call letters is on its frequency. WFUN bit the dust and an All-Sports station airs on its spot on the dial. WWLV has been replaced with a Black Urban format under the name Star. That's the way the radio business goes, but I thought you'd like to know of the stations "when" -Dave)
(Author note: All the instructors at Broadcast Coaching as well as the DJ school are gone today. WMYB is off the air. WALT is no more. A Christian station with different call letters is on its frequency. WFUN bit the dust and an All-Sports station airs on its spot on the dial. WWLV has been replaced with a Black Urban format under the name Star. That's the way the radio business goes, but I thought you'd like to know of the stations "when" -Dave)